Back to Nature this Fall at Barron’s London Salon
Did you try a new hair color trend this summer? Swim in a pool or the ocean? How about garden, go to a Braves game or have a mimosa on an outdoor patio? If you answered yes to these wonderful summer activities, or anything else that exposed your hair to the brutal sun, humidity and elements, it’s time to get back to nature with your hair care!
The hot hair ingredient everyone is talking about now is roucou oil. Never heard of it? Well here’s your chance to learn about this fantastic ingredient that does wonders for getting your hair back into shape for fall.
Pronounced ru ˈku, it’s the powerhouse behind the Davines’ Oi products that make your hair insanely vibrant and glossy. Found in the Amazon rainforest, it is derived from the fruit of the achiote, an evergreen shrub sometimes called the lipstick tree because of its pink flowers and spiny red fruit. Roucou oil is harvested from the seeds of the heart-shaped fruit.
Roucou oil stimulates the production of melanin, which is responsible for your hair’s color. Melanin can keep gray hair and frizz at bay. Permanent fix? No, but definitely great for preventative measures!
Roucou oil also contains ellagic acid and 100 times more beta carotene than carrots! This combination helps to neutralizes free radicals and have antioxidant properties that protect against UV radiation. Free radicals are highly reactive molecules that can directly damage cellular structural membranes, lipids, proteins, and DNA. While our bodies have a natural defense against free radicals, as we age, free radical production increases while our defenses decrease. This can result in graying and/or thinning hair. So…fighting free radicals is of utmost importance to your haircare!
Roucou oil is the key ingredient in Davines’ OI All in One Milk, a multi-tasking leave-in-conditioner that can be used to comb through stubborn tangles, combat frizz, add body, and facilitate styling while protecting against heat and other stressors. It gives your hair a glossy sheen and smells gorgeous, thanks to tea and amber infusions. Roucou oil is also a major player in Davines’ OI Oil, a lightweight tonic that conditions without weighing strands down. In OI Shampoo, the ingredient teams up with rose oil for clean, super-shiny hair, while apricot butter builds on the oil’s moisturizing powers in the OI conditioner.
By popular demand, the signature scent and ingredients have been captured in a new Oi Lotion and Body Balm, yours with a purchase of three hair care products from this amazing line from Davines!
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BUY 2 GET 1 FREE!
FREE Oi/Balm or Oi/Aroma with the purchase of any two retail size Oi hair or body products!
